Hi.. it's Lee calling - sorry I missed you. I wanted to let you know about a new message service that I think you will find useful.. check out my blog for details.. or call me 407-555-1212 thanks..

Do you have a lot of repetitive follow up calls to make?

Do you have an upcoming meeting or seminar you want to remind everyone about?

Do you want to touch base with some clients or prospects to let them know your thinking of them?

Have you tried slydial?

It's pronounced as two words - Sly Dial.

Slydial allow you to go directly to voice mail on calls to a cell phone.

It's a simple service that can be used as a great time saver.

here is a few good example... you have a new loan program you want to tell everyone about.

You record a brief message.. Hi this is Lee Walsh at ABC mortgage - I'm calling to tell you about a new jumbo loan product that could help you sell more homes. Call me at 407-555-1212 I'd like togive you the details.

You have a new home listing that you want to let everyone know about... Hi it's Lee Walsh from ABC realty.. I called to let you know about a special listing I have - a 4 br, 3 bth, river front home I think you will want to see.. call me for details. 407-555-1212.

The basic service is free.. it only works on cell phone numbers, it does not work on pre-paid cell phones.there are two subscription plans. one is 1.5 cents a message the other is $4.95 a month for unlimited messages.

Their domain name is www.slydial.com - check it out then leave me a message to let me know if you found it useful!


(photo courtesy
of Per Hardestam)

Networking - building your referral database

Building your networking database is an ongoing part of your business development project.

This is one of projects that is never completed. Your prospecting database is always changing, your current client list is always changing. Your past clients list is always changing.

What strategies do you have in place to help you develop and refine your database?
What processes do you have in place to review and refine marketing efforts?

This does not have to be a huge undertaking - in fact if you schedule regular reviews it will just be a matter of tweeking here and there.

As you review you should be asking some basic questions.

Is the wording of my messages the bet they can be?
Is the topic of my message the best it can be?
How can I say this a different way?
Am I gathering the correct information?
Do I have my lists organized in the best way.

Can you overthink these things? Yes - it is an easy thing to do. But you should setup a review process for these important questions at least every 3 - 6 months. The more you build and develop your lists and the more experience you gain marketing efforts using your lists the better you will understand how to improrve on your processes.

I hope this information helps, I always welcome comments and subscribers.
(photo courtesy of Dominik Gwarek (kikashi)