An article I wrote about positioning and personal branding was published in March - 08 commercial edition of The Scotsman Guide. The article is entitled "What's Your Position?"
Because of a publishing agreement with the company I cannot repost the entire article. I can give you an overview of the subject of the article and prove a link to their website if you want to read the entire article.
The premise is a basic of personal marketing. Every service or product has a "position" in the mind of a consumer. Understanding that position is the first step towards building a personal brand for your position. An example would be to ask you to name 5 real estate moguls. The odds are pretty good that Donald Trump will be in your top 3 choices. Name the 5 top software gurus. Did you name Bill Gates or Steve Jobs? They are all great examples of positioning and personal branding.
If you want to read the full article please visit The Scotsman Guide's website.
I always welcome subscriber and comments.
Tuesday, April 1, 2008
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